![]() ♪ ♪ Apps and games are hugely powerful because they can create environments where, you know, all are welcome. The thing that I love about what we're doing this year is that we're able to really zero in on some particular qualities that are really important and to talk about them directly. There are six categories for the Apple Design Awards this year. This year with the Apple Design Awards, we're bringing back categories. I can't say it's more like a dream come true because I- this was beyond my dream and really can't express those things. It's elevated it to this other level where we've just got a lot more users, and we get a ton of feedback from people in all different countries. It really gave the team a chance to pause and reflect and acknowledge all that we'd accomplished. Pretty much everyone that win Apple Design Award is somebody who has made something that I would use or play. I mean, I had to pinch myself, like, really hard to be assured that I'm not dreaming. It's always easy to remember the really big moments in life, and winning an Apple Design Award was definitely one of those moments that I'll never forget. ♪ ♪ For us to celebrate the best of the best, those apps that were designed in such a way that are deserving of an Apple Design Award, you know, nothing is bigger in this community, in our community. Developers, the ones that figure out a way to achieve these things in their design are the ones that usually stand out. The person on the other side really can feel the attention and care that's been put into it, but the challenge there is simplifying it so that somebody can look at something and just, like, you know, understand immediately. ![]() I need to have some- try and understand what your experience might be like using that thing. ♪ ♪ Designing an app or a game is actually quite an intimate experience. App and game design enables our device to be what it is and what it can become in your hands. ♪ ♪ Oh! Design can be certainly how something looks, but we are really preoccupied with how something works. ![]() You have to identify the problem really well. ♪ ♪ Design is one of the most challenging things that you can do in software. ![]()
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